Voir la critique Global Marketing: Global Edition PDF

Titre	Global Marketing: Global Edition
Publié	5 years 3 months 20 days ago
Classe	AAC 192 kHz
Nombre de pages	144 Pages
Durée	55 min 42 seconds
Fichier	global-marketing-glo_w6GQK.pdf
	global-marketing-glo_7U5wc.aac
Taille du fichier	1,134 KiloByte

Global Marketing: Global Edition

Catégorie: Etudes supérieures, Romans et littérature, Santé, Forme et Diététique
Auteur: Ollie Johnston
Éditeur: David McKee
Publié: 2016-02-10
Écrivain: John Eastwood, Alfons Cervera
Langue: Persan, Hindi, Sanskrit, Serbe
Format: Livre audio, pdf

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Global Marketing: Global Edition - Pearson France - Warren Keegan, Mark Green - Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The excitement, challenges, and controversies of global

Principles of Marketing. Global Edition 17th edition - Philip Kotler,Gary Armstrong - For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the

Global Marketing Global Edition Warren J Keegan, Mark C Green ... - For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of ...

Mercator-Publicitor (Dunod) : ressources de formation marketing et publicité online et offline - Ressources numériques de Mercator et Publicitor en marketing, publicité, communication. Lexique du marketing et de la publicité, interviews, quiz, fiches de révision, boîte à

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Global marketing [Texte imprimé] / Warren J. Keegan, Mark C. Green - Université de Lorraine - Chapter 1. Introduction to Global Marketing. Chapter 2. The Global Economic Environment. Chapter 3. The Global Trade Environment. Chapter 4. Social and Cultural Environments. Chapter 5. The Political, Legal, and Regulatory Environments of Global Marketing. Chapter 6. Global Information Systems and Market Research. Chapter 7. Segmentation, Targeting, and Positioning. Chapter 8. Importing, Exporting, and Sourcing. Chapter 9. Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances. Chapter 10. Product and Brand Decisions. Chapter 11. Pricing Decisions. Chapter 12. Global Marketing Channels and Physical Distribution. Chapter 13. Global Marketing Communications Decisions I:Advertising and Public Relations. Chapter 14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communication, New Media. Chapter 15. Global Marketing and the Digital Revolution. Chapter 16. Strategic Elements of Competitive Advantage. Chapter 17. Leadership, Organi

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